NATALNA
Last September 14, 2024, a charming sanctuary tucked away in Bacnotan, La Union was introduced to the public—welcome to Natalna. The launch took shape as a two-day retreat, where Fatbrain Collective and Natalna hosted a select group of personalities to experience a thoughtful balance of rest, leisure, and meaningful connection.
Coinciding with Natalna’s first anniversary, the event also marked the debut of the Sunset Beach Club—a weekend gathering that begins at 4 PM, celebrating slow afternoons, good music, and the easy calm of oceanside living.
ESCAPE THE ORDINARY
Fatbrain Collective managed the event collaterals, which included merchandise production, event management, and guest list curation featuring targeted KOLs. The team also led the creative direction for Natalna’s digital and PR assets.
Over the three-month project, Fatbrain delivered on-brand, high-quality, and impactful campaign materials that amplified Natalna’s warmth, hospitality, and premier experience—translated seamlessly both on-site and across digital platforms. Through its influencer marketing campaign, the project achieved a PR value of ₱9.4M, delivering an estimated 3,032% return on investment.
